Firstly, it puts the record straight. Who did what, and when?. It's remarkable how many different versions of any one story can circulate, not so remarkable how people try to grab the glory - and shift the blame!

Secondly, it lets people know who you are and what you do. My clients have found their books an effective calling-card.

Thirdly, it's a chance to celebrate the achievement of the board, the management, and the workforce.

Writing a company history can involve historical research in written records as well as the collection of anecdotal material from past and present staff. It presents plenty of opportunities for free publicity through press releases - and, of course, as the launch approaches.

A full-length history may take as long as a year to compile, or as little as a few weeks. It can be a 300-page blockbuster, a soft-cover brochure or even a leaflet which can be slipped into an envelope. I am always willing to discuss options, and make every attempt to keep costs within bounds.